A full analysis of a music magazine

Rolling Stone is a US based magazine which is all about music, politics and popular culture. The magazine was founded in 1967 in San Francisco by Jann Wenner (is currently still the editor and publisher) and Ralph Gleason (a music critic). The magazine is known for its in-depth coverage of political stories. The magazine is published fortnightly meaning that there has been a lot of issues since the magazine were first founded. In 1980, the magazine changed its traditional mix of content and began to change to a more general entertainment and interest magazine. The magazine seemed to change from being all about the music, to mainly celebrities, television and all the pop culture of that day.

The magazine originally had the format of a tabloid newspaper type publishing. It was black and white with a single colour highlight that changed from each edition and the magazine had no staples. This has changed dramatically to this day. From 1980 the majority of changes were made, the magazine became a glossy paper with a large format. In 2008 the magazine was changed to how we see it today, the magazine is now the standard size you would expect, with a much smaller size.
Rolling Stone now has its own website. As technology developed, the magazine decided to get online to target a wider audience. The website consists of current articles, reviews, blogs, MP3’s and more. Rolling Stone had a page at MySpace, Twitter and Facebook meaning that fans and readers can follow the magazines progress online and post into the message board any thoughts they have on the magazine.
Rolling Stones is aimed at ‘middle of the road rock fans of all ages’. I would say that the magazine is aimed at 20 to 40 year olds that have a great interest in rock music.

(Information off Wikipedia)