My target audience mood board
My readers would appreciate a wide range of different music genres from rap, to hip-hop, chart music and hardcore. My music magazine is not going to be based on a certain stereotypical person, but more on a Californian lifestyle that is desired from the music that is listened too ranging from skateboarding, fashion, drugs, music and surfing. A high percentage of my readers will make extravagant purchases to get the lifestyle that is desired and shown by the magazine. The way they look would be crucial to them, although they wouldn’t bother to think about staying healthy and they tend to exercise when doing different sports, health doesn’t really occur as being important or unimportant to my target audience, they would just want to enjoy life. My target audience would like well-known skate/surf brands such as Vans, Hurley and Volcom. They would read other magazines such as Foam, Cosmopolitan and Sidewalk. My target audience like to think of themselves as being a comfortable middle class, this does not mean that all my readers are necessarily going to be wealthy, but my readers are incredibly aspirational and believe that they will go far in life. My target audience would mainly shop on online stores such as Pacsun, Asos and Routeone, but would also shop in some high street brands such as H&M and Topshop. My target audience wouldn’t bother to stop and think about eating a healthy diet; they would indulge themselves in enjoyable food such as pastries, chocolate and pizza. They would enjoy shopping in the town or city and stopping for a coffee in well-known places like Starbucks or Costa. My readers like to go out on weekends with their friends, either to gigs, parties or launch nights for venues, they would also like to drink cocktails and beers. Most of my target audience would probably smoke and take drugs as they feel this may be part of their desired lifestyle. They would like to be where any action is happening, not wanting to miss events and often have lots of different friends from different social groups. My target audience will be 90% female as I feel that there is a gap in the market with this type of magazine. My audience will take pride in their possessions and will have to have all of the best technology to help them on the way with their high hopes and aspirations of a good life. I chose to produce a magazine of this sort as I feel that there is a gat in the market for this target audience. Most of the skateboarding, Californian music magazines seem to be either aimed and designed for a men’s read, or are only published in America.
My readers would appreciate a wide range of different music genres from rap, to hip-hop, chart music and hardcore. My music magazine is not going to be based on a certain stereotypical person, but more on a Californian lifestyle that is desired from the music that is listened too ranging from skateboarding, fashion, drugs, music and surfing. A high percentage of my readers will make extravagant purchases to get the lifestyle that is desired and shown by the magazine. The way they look would be crucial to them, although they wouldn’t bother to think about staying healthy and they tend to exercise when doing different sports, health doesn’t really occur as being important or unimportant to my target audience, they would just want to enjoy life. My target audience would like well-known skate/surf brands such as Vans, Hurley and Volcom. They would read other magazines such as Foam, Cosmopolitan and Sidewalk. My target audience like to think of themselves as being a comfortable middle class, this does not mean that all my readers are necessarily going to be wealthy, but my readers are incredibly aspirational and believe that they will go far in life. My target audience would mainly shop on online stores such as Pacsun, Asos and Routeone, but would also shop in some high street brands such as H&M and Topshop. My target audience wouldn’t bother to stop and think about eating a healthy diet; they would indulge themselves in enjoyable food such as pastries, chocolate and pizza. They would enjoy shopping in the town or city and stopping for a coffee in well-known places like Starbucks or Costa. My readers like to go out on weekends with their friends, either to gigs, parties or launch nights for venues, they would also like to drink cocktails and beers. Most of my target audience would probably smoke and take drugs as they feel this may be part of their desired lifestyle. They would like to be where any action is happening, not wanting to miss events and often have lots of different friends from different social groups. My target audience will be 90% female as I feel that there is a gap in the market with this type of magazine. My audience will take pride in their possessions and will have to have all of the best technology to help them on the way with their high hopes and aspirations of a good life. I chose to produce a magazine of this sort as I feel that there is a gat in the market for this target audience. Most of the skateboarding, Californian music magazines seem to be either aimed and designed for a men’s read, or are only published in America.
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